Advertise with Birbs
Reach a global flock of bird people — on a platform built on honesty, not hype.
Birbs is the home for everything birds — a 11,227-species encyclopedia, an Identify-a-Bird tool, honest buying guides, bird sounds, pet-care guides, and a newsletter, the Daily Birb. Behind it is a global flock of bird people we've built across Facebook and Instagram, and we're now building an owned site and newsletter designed to bring people back on purpose.
If your brand makes something bird people genuinely love — optics, feeders, pet supplies, eco-travel, conservation — this is an audience worth showing up for. Here's how to partner with us, and why we think it's a smart place to put your budget.
Everything birds. From cute birbs to serious birding.
Who you're reaching
Bird people are a distinctive kind of audience, and the category reflects it: birding and pet-bird care are gear-heavy, lifelong hobbies. People tend to research before they buy, and they replace binoculars, feeders, cameras, field guides, seed, and travel over years — not seasons. And they trust recommendations from a source that has clearly earned it.
Our readers span the full spectrum the name promises: casual fans who came for the cute birbs, and serious birders chasing a life list. That range means your message can reach beginners at the start of a buying journey and experts making considered, higher-ticket decisions — on the same platform.
- A global flock of bird people built across Facebook and Instagram, now moving into an owned site and newsletter.
- Readers often arrive mid-research — in buying guides, care guides, and the Identify-a-Bird tool — i.e. while actively learning before a purchase.
- A lifelong category — birding and pet-bird care are hobbies people stay loyal to for decades, not seasons.
We don't sell you a number we can't stand behind. We sell you an audience we know.
Why Birbs is brand-safe
Honesty is the platform's core principle, and it protects your brand as much as our readers. Nothing on Birbs is fabricated — no invented biology, no made-up reviews, no fake testimonials. Our content is derived from real open datasets (the IOC World Bird List, AVONET, the IUCN Red List, eBird and the Cornell Lab, and credited Wikimedia Commons photography) or clearly stated as an estimate.
Affiliate links are always disclosed, and they never change our recommendations. Editorial is never for sale: we don't do pay-for-placement in our reviews or guides, ever. That wall is the whole point — readers trust Birbs because they know our advice isn't bought, and that trust is exactly what makes a sponsorship here worth more.
Corrections are welcomed and visible. When we get something wrong, we fix it in the open. Advertising next to that kind of editorial integrity is a feature, not a risk.
- No fabricated stats, reviews, or testimonials — every claim is sourced or framed as an estimate.
- Affiliate and sponsored content is clearly labeled; disclosure is non-negotiable.
- Editorial independence is absolute — sponsorship buys reach and association, never a rewritten recommendation.
Ways to partner
We keep options flexible so we can build something that actually fits your goals, from a single newsletter drop to an ongoing program. Every paid placement is clearly marked as sponsored or affiliate.
- Sponsored guides & features — a clearly-labeled, genuinely useful piece built to our editorial standard (your product included honestly, never overhyped).
- Daily Birb newsletter placements — get in front of an engaged, opted-in audience that chose to hear from us.
- Display & on-site placements — clean, relevant ad units across the encyclopedia, guides, and tools.
- Directory & buying-guide listings — be discoverable where readers are actively comparing gear and brands.
- Affiliate partnerships — disclosed, performance-friendly links that fit naturally into honest recommendations.
- Custom & seasonal campaigns — product launches, conservation tie-ins, migration season, holiday gift guides.
Who we love working with
We partner with brands we believe in — companies whose products bird people would actually thank us for surfacing. If that's you, we'd love to talk.
- Optics & cameras — binoculars, spotting scopes, lenses, trail and feeder cams.
- Feeders, seed & backyard gear — anything that brings birds closer to home.
- Pet-bird brands — food, cages, enrichment, and care products for companion birds.
- Eco & travel — birding tours, lodges, parks, and sustainable outdoor brands.
- Conservation & mission-driven organizations — causes our flock already cares about.
How it works
Simple, fast, and built around fit. Tell us what you're trying to achieve and we'll come back with options and rates tailored to it.
- 1. Reach out — send us your goals, products, and timing.
- 2. We propose a fit — formats, placements, and pricing that match your objective.
- 3. We build it honestly — clearly labeled, on-brand, and held to our editorial standard.
- 4. We review results — and tune the next round together.
Rates and reach details are shared on request — get in touch and we'll put together a media kit for your goals.
Common questions
What does it cost to advertise?
Rates depend on the format, placement, and scope of the campaign. Tell us what you're trying to achieve and we'll put together a tailored proposal for you.
Can I see your audience numbers and traffic?
Yes — we share current reach, newsletter, and engagement figures on request once we understand your goals, so we can give you the most relevant picture rather than a vanity number. Reach out via our contact page and we'll send the latest.
Will sponsoring Birbs change your reviews or recommendations?
No. Editorial independence is absolute. Sponsored and affiliate placements are always clearly labeled, and they never alter the recommendations in our guides or reviews. That separation is exactly why a placement here carries weight.
How are affiliate and sponsored links disclosed?
Clearly and consistently. Affiliate links are disclosed wherever they appear, and sponsored content is labeled as such. We follow honest-disclosure practices because reader trust is the asset we're protecting for both of us.
What kinds of brands do you work with?
Brands we genuinely believe in that serve bird people — optics and cameras, feeders and backyard gear, pet-bird products, eco and birding travel, and conservation organizations. If your product is something our flock would thank us for surfacing, we want to hear from you.
How do I get started?
Head to our contact page and tell us about your brand, your products, and what you'd like to achieve. We'll reply with format options, availability, and pricing built around your goals.